Dan is the Chief Executive Officer of the Association of Sporting Directors and is a Associate Professor in Sport Business at the Centre of Sport Business within the University of Liverpool Management School. Dan has extensive experience developing, leading and delivering executive education, alongside providing mentorship and research supervision for senior leaders in football. He has consulted on facilitating positive organisational change, performance management and the recruitment of senior staff in elite football. He is also a founder member of The Football Collective, a global platform for football researchers.

Haydn is responsible for the commercial and operational growth of the ASD.

Haydn is Head of the award winning Shoosmiths Elite Advisory division and originates from a commercial background at Heineken International& Budweiser. He worked on many sponsorship deals including Manchester City, Everton, Glastonbury, Virgin Music Festivals, Chelsea and Manchester United. In 2008 he left the FMCG industry and moved into football, founding the Player Care and Support department at Manchester City, New York City and Melbourne City FC. His vision, dedication and ability to predict player’s needs saw this department flourish, and become considered best in class within the European football industry.

Haydn possesses great relationship management, networking, communication and commercial skills. He is keen to speak to potential commercial partners whose brands reflect the values of the ASD and whose products can assist the Sporting Director in fulfilling his or her vision.

Alistair is a Partner with the international search firm SRI. He has spent 10 years working with Ownership Groups, Professional Football Clubs, National Associations and Olympic sports on a range of technical and leadership appointments.

Iffy has a wealth of football experience and expertise, following a career spanning 15 years as a player, making over 450 appearances, notably for Huddersfield Town and Gillingham.

Iffy transitioned to coaching and coach education, and he currently works as a coach educator and equalities executive for the PFA, alongside working as a match delegate for the Premier League. As a UEFA Pro Licence holder, Iffy has previously supported the England youth teams as an assistant coach and managed the Ethiopia National Team.

Iffy is also a board trustee at Kick It Out, supporting the governance of the organisation and is the English Premier Leagues Head of Equality, Diversity and Inclusion.

Barry is an Industrial Professorial Fellow at The University of Birmingham.  He is an experienced academic specialising in the area of sports performance. 

Barry has a particular interest in the development, preparation and performance of elite footballers. Published over 150 peer reviewed research articles and is invited regularly to speak at national and international conferences. Barry is also interested in the development of individuals working with scientists and industry practitioners to develop skills associated with problem solving and critical thinking. 

He has successfully supervised around 40 doctorates using both traditional science-based models and more contemporary applied practice based strategies. Over a period of 20 years, Barry has also been involved in providing scientific support and expert consultancy services to elite football organisations.  These include roles within teams within the English Premier League, Scottish Premiership and national football associations.

Joel is a UEFA A licensed coach, FA qualified Academy Manager and experienced Educator, with a Masters in Sport Directorship, he possesses a range of executive skills gained through various senior roles in football and education.

He is a Director of a football and educational consultancy specialising in football related academic programmes and delivery, leadership initiatives and strategic development to positively impact upon a variety of organisations and institutions.

Joel is also an experienced football practitioner as a FA Premier League and National Team Senior Scout, with elite coaching experiences as a Premier League Academy Head Coach and with England Women U23’s.

Ross currently sits on the Technical Committee that represents Sporting Director members.

He has previously held Sporting Director roles at Watford, Huddersfield Town and Southampton.

Ross is currently Sporting Director and Board Member at Scottish Giants Glasgow Rangers FC.

Nick sits on the Technical Committee that represents Sporting Director members.

Nick is an experienced Sporting Director and football consultant who is currently working with Celtic FC in the Scottish Premiership at Head of Football Operations.

Rebecca sits on the Technical Committee that represents Sporting Director members.

Having spent numerous years working in Tennis, and football at Queens Park Rangers, Rebecca now operates as Head of Football Operations at Tottenham Hotspur and has been a key member of the executive team since 2015.

Furthermore, Rebecca is also a chartered accountant and holds a joint honours degree from Loughborough University.

Charlie Rae is a partner in the employment team, based in the Birmingham office. He is experienced in advising clients on the full range of employment law issues, both contentious and non contentious. In particular, he regularly advises in relation to senior executive terminations, business reorganisations, outsourcing and insourcing situations and has particular experience of advising clients about TUPE, including problem areas and innovative approaches.

He is also an experienced litigator, with particular expertise in relation to whistleblowing, working time regulations and collective consultation claims as well as actions to enforce, or defend the enforcement of, restrictive covenants. Charlie regularly appears on behalf of clients as an advocate in the employment tribunal and employment appeal tribunal.

Charlie has worked with clients in a variety of sectors during his career and has particular experience of advising clients based in the retail, banking, manufacturing and housing sectors.

Having qualified as a solicitor in 2001 with Pinsent Masons (then Pinsent Curtis), he was promoted to Senior Associate in 2008. He joined Shoosmiths as a Partner in January 2012.

Pete is head of  Saffery Champness Sports & Entertainment Group and advises a range of corporate and individual clients, primarily in the sports and entertainment sector.

His major clients include both international and national governing bodies of sport, clubs, major venues, rights holders, other sports businesses and individuals. Pete now advises over 70 Premier League footballers on all aspects of their tax affairs.

He also provides tax advice to companies and individuals across the wider entertainment sector, including film, television, music and e-sports.

In addition, Pete also has a strong client base in the entrepreneurial and owner-managed business space, focusing on providing commercially driven tax-efficient solutions in this sector.

Pete spent over 10 years at Deloitte, initially as a general corporate tax specialist in Manchester before moving to London in 2005 to lead the tax side of Deloitte’s Sports Business Group, moving to Saffery Champness in 2011. In 2012 Pete was listed in the Accountancy Age Top 35 under 35, and in 2015 was voted into Taxation Magazine’s Top 40 under 40.

Pete regularly speaks at industry conferences about the key taxation issues in sport, as well as appearing in all forms of media. He is well known as a trusted adviser to major stakeholders across the sports industry.

Richard is an experienced lawyer who provides counsel on strategic projects across the technology, media and sports sectors. He is listed in The Lawyer Hot 100 2019 for his ground breaking work setting up the practice.

As well advising on some of the sporting world’s biggest deals his experience includes negotiating cross border joint ventures, developing and executing litigation strategies in multiple jurisdictions and working on key outsourcing, telecoms projects, IP exploitation (including content/broadcast rights), sponsorship, distribution and agency arrangements.

Karen is  a property expert with over 20 years of experience.  Karen has a wide range of experience dealing with matters from first time buyer properties through the full range of values of property to those downsizing on retirement.
Karen deals with the Wealth Protection matters involving trusts and deputy issues and transfers to support the Family team. Karen focuses on delivering fantastic service to our clients with many returning clients and has been the Client Partner for the conveyancing for Which? consumer association. Karen has been a Partner since 2004.

In her spare time Karen likes travelling, running and going to the gym.

Rachel has 13 years’ experience in both personal and corporate immigration law.

During this time, Rachel has advised global organisations and SMEs on all aspects of corporate immigration and work force planning. She has assisted organisations in obtaining and maintaining sponsor licences to enable them to recruit employees from outside of the EEA.

More recently, Rachel’s focus has been on assisting organisations who employ large numbers of EEA nationals with packages to support their employees through the Brexit process – retaining valuable talent. She also advises on the relocation of non-EEA family members of UK nationals who may be returning to the UK after years working abroad.

Rachel regularly conducts immigration audits for businesses and advises on employer’s liability in relation to right-to-work checks and UKVI compliance.  She has significant experience in objecting to civil penalties received for employing illegal workers.

Rachel also represents high net worth individuals from outside of the EEA who wish to invest money in or start businesses in the UK under the tier 1 entrepreneur and investor routes.

Rachel also advises individuals on applications for spouse visas, indefinite leave to remain applications, EEA applications, applications for British citizenship and British passports.

• Complex wills incorporating trusts
• Trusts
• Tax and succession planning for individuals, business owners and farmers.
• Powers of Attorney for both individuals and business owners
• Estate administration

The Legal 500 notes that Stephen is known for providing advice within private client practice as a lawyer who is ‘very approachable and amenable’.

Stephen joined Shoosmiths in March 2020 having been the former head of the private client team at Woodfines as well as previously heading up the tax, trusts & estates Cambridge team at international law firm, Taylor Vinters.

Phil is the National Head of the 50 strong Shoosmiths Medical Negligence team.

He has specialised in representing claimants in clinical negligence claims for 19 years.

As an experienced litigator he has dealt with a wide range of complex and high value claims throughout his career, including neurological injury, child birth trauma, amputations, group actions involving intraocular lens implants, surgical errors, misdiagnosis and fatal claims. He has a specialist interest in infection and sepsis cases.

Phil regularly appears as an advocate before Coroners and has been involved in a number of high profile inquests.

He is band 1 in his field in Chambers and Partners in their UK directory and is profiled in Legal 500.

Mark co-founded LIFT-Sport in 2009, along with the directors of the LIFT-Financial Group and has spent more than a decade working with sports professionals, helping them to achieve their financial goals.

The business is built on a core focus on exceptional client care and the result is a great reputation, credibility and trust in what is a challenging, ever-evolving and close-knit industry. Mark and the team understand that the clients’ needs are different from those of the general public. As a result, they go above and beyond to support their clients through the different stages in their career in relation to financial planning, mortgages and insurance.

This year LIFT-Sport are celebrating their 10th anniversary with a variety of high profile clients who have used the team’s services for many years. In 2019, they became one of only a few firms in the UK to achieve the CII Chartered status, which is a symbol of technical competence and signifies a public commitment to professional standards.

LIFT-Sport continues to go from strength to strength with an ever-increasing client base and Mark is firmly at the helm.