Dan is the Chief Executive Officer of the Association of Sporting Directors. Dan has extensive experience developing, leading and delivering executive education and applied consultancy in elite professional football clubs, alongside providing mentorship and research supervision for executive level leaders in football.

Mike is Director of Football of the ASD and Technical Director – Academy at Birmingham City FC.

Alistair is a Partner with the international search firm Elevate Talent. He has spent 15 years working with Ownership Groups, Professional Football Clubs, National Associations and Olympic sports on a range of technical and leadership appointments.

Joel is a UEFA A licensed coach, FA qualified Academy Manager and experienced Educator, with a Masters in Sport Directorship, he possesses a range of executive skills gained through various senior roles in football and education.

He is a Director of a football and educational consultancy specialising in football related academic programmes and delivery, leadership initiatives and strategic development to positively impact upon a variety of organisations and institutions.

Joel is also an experienced football practitioner as a FA Premier League and National Team Senior Scout, with elite coaching experiences as a Premier League Academy Head Coach and with England Women U23’s.

Iffy Onuora is currently the Head of Race Equality and Inclusion at the Premier League, having joined
in April 2021. This ground-breaking role comes with the huge responsibility of coordinating EDI
policies and programmes as well as embedding best practice across Premier League clubs.

Before joining the PL, he spent 9 years at the Professional Footballers Association (PFA) as a Regional Coach Educator and Equalities officer. He is a UEFA Pro Licence holder and his coaching career saw him manage both professional football clubs and national teams, including – Swindon Town
(2005–2006), the Ethiopia national team (2010–2011) and was part of the Coaching staff for the
England Under-21s (2018). He’s also a Match Delegate for referees in the Premier League.

Over a 15-year playing career, the forward played for Huddersfield Town, Mansfield Town,
Gillingham, Swindon Town, Sheffield United, Grimsby, Wycombe Wanderers and Tranmere Rovers where he cumulatively made over 450 appearances before moving into coaching and management.

Paul is the Host and Founder of the What The Footie Podcast, the football business podcast that goes behind the scenes in football. From the backroom staff to the board of directors, Paul speaks with the biggest agents, directors, deal-makers and decision-makers in the game. Outside of hosting his podcast, Paul is a Trainee Solicitor. He previously completed a 6-month secondment in the legal team at adidas where he worked on high-profile player, club and sponsorship agreements. He is also a Guest Lecturer at Solent University where he delivers sessions and online seminars to the Football Business and Sports Management students.

Barry is an Industrial Professorial Fellow at The University of Birmingham.  He is an experienced academic specialising in the area of sports performance. 

Barry has a particular interest in the development, preparation and performance of elite footballers. Published over 150 peer reviewed research articles and is invited regularly to speak at national and international conferences. Barry is also interested in the development of individuals working with scientists and industry practitioners to develop skills associated with problem solving and critical thinking. 

He has successfully supervised around 40 doctorates using both traditional science-based models and more contemporary applied practice based strategies. Over a period of 20 years, Barry has also been involved in providing scientific support and expert consultancy services to elite football organisations.  These include roles within teams within the English Premier League, Scottish Premiership and national football associations.

Gaynor is the Director of a training and educational consultancy specialising in football related academic programmes, first aid training and safeguarding.

She has extensive experience working within HM Justice Service and in Senior Leadership roles within Further Education, specialising in Team Management, Quality Assurance, Training and Development and Safeguarding.

Gaynor is Head of Operations for Ahead in Sport, working globally with organisations and academic institutions to provide industry expertise and support curriculum development.

Alex is the Head of Knowledge Exchange at the Association of Sporting Directors and a Senior Lecturer in Sport Management at Leeds Beckett University (LBU).

He is an experienced academic passionate about data and analytics applied to decision-making, specialising in the role of networks, relationships, and connections leading to decisions and outcomes. He also leads Research and Knowledge Exchange for Sport Management at LBU, directing a team of researchers to deliver high-quality research and knowledge exchange projects with various levels of stakeholders.

Dr Ed Cope is a Lecturer in Sport Coaching at Loughborough University.

Ed has published widely in the fields of sport coaching, and coach education and development, and supports a range of National Organisations, both in and out sport to design world-leading, evidence-informed educational provision.

He leads the executive  professional development and learning programme.

Sofia is part of our social media team.

Sofia recently graduated with an MSc. Sports Business and Management at the University of Liverpool.

Before returning to education, Sofia worked in finance, accounting, and management areas in the energy sector.

Sofia has completed the Football Association Talent ID Level 1.

Niamh is part of our social media team.

Niamh recently graduated with an MSc in Sports Business and Management at the University of Liverpool.

Niamh is also the Social Media Editor for Managing Sport and Leisure Journal.

Roberto is part of our social media team.

He is a recent University of Liverpool graduate from the MSc Sports Business & Management.

Prior to that, he graduated from International Business Administration, with a minor in Sports Management, at the Rotterdam School of Management in The Netherlands.

Roberto holds the PFSA’s Level 2 Talent Identification in Football certification and the NYU and Yellowbrick Fundamentals of Global Sports Management certificate. He has previous experience working in marketing and social media both in Spanish and English.

Polly has worked in football for over 15 years holding senior roles at The FA, UEFA, Brighton and Hove Albion and Manchester United. She is now CEO of Grimsby Town FC.

She was also on the Women’s Board at Nottingham Forest FC and a Trustee of Albion in the Community.

She was responsible for developing Brighton and Hove Albion’s first Women’s Football strategy and is currently Head of Women’s Football at Manchester United.

Ross currently sits on the Technical Committee that represents Sporting Director members.

He has previously held Sporting Director roles at Watford, Huddersfield Town, Southampton and Scottish Giants Glasgow Rangers FC.

Ross is currently Chief Football Officer at Nottingham Forest FC.

Nick sits on the Technical Committee that represents Sporting Director members.

Nick is an experienced Sporting Director and football consultant who is currently working with Leeds United FC,

Rebecca sits on the Technical Committee that represents Sporting Director members.

Having spent numerous years working in Tennis, and football at Queens Park Rangers, Rebecca now operates as Director of Football Administration and Governance at Tottenham Hotspur and has been a key member of the executive team since 2015.

Furthermore, Rebecca is also a chartered accountant and holds a joint honours degree from Loughborough University.

Mark currently sits on the technical committee that represents Sporting Directors

He has previously held the role of Technical Director at Stoke City, and has over 30 years of experience in the game as player, agent and Technical Director.

Mark was most recently the first ever Sporting Director for the United Soccer Leagues in the USA and is now Sporting Director of Huddersfield Town FC.

Matt currently sits on the Technical Committee that represents Sporting Director members.

He is currently Vice President of Global Football for Trivela Group, an American based multi-club investment firm. 

Trivela Group recently acquired Walsall Football Club in the English Football League (EFL).

Prior to joining Trivela group, he worked in various front office executive leadership roles in Major League Soccer for 11 years.

He previously served as Vice President & General Manager for the Houston Dynamo, and Technical Director for the Montreal Impact in the MLS.

John is currently Co-President and General Manager of Los Angeles Football Club of Major League Soccer, who he joined in 2016.

Following his playing career, John worked as an Executive with the Major League Soccer Players Association and graduated with an MBA from Northwestern University.

Zoran is currently the Sporting Director at Charlotte FC, the newest Major League Soccer expansion club.

Previously Zoran was Owner and Director of a global sports agency based in London, Star Sports and Entertainment

Lee currently sits on the Technical Committee that represents Sporting Director members.

He is currently Head of Recruitment at Stoke City Football Club, having previously been Head Of Strategic Analysis & Recruitment at Hull City Football Club, a club recently acquired by Acun Medya, a Turkish media company founded by Acun Ilıcalı.

He’s held various roles at Norwich City, Burnley and West Bromwich Albion, and has 30 years of experience in the game, including being a graduate on the 1st cohort of the The Master of Sport Directorship in 2017.

Paul is the currently the Sporting Director of Newcastle United.

Paul has held senior positions at Southampton, Tottenham and RB Leipzig before joining the Ligue 1 side AS Monaco in 2020.

Prior to that Paul was an English professional footballer who played as a defender or midfielder.

Stuart currently sits on the Technical Committee that represents the Sporting Director members.

He has previously held the Sporting Director role at Norwich City FC, Huddersfield Town and recruitment positions at Wolverhampton Wanderers, QPR and Liverpool.

Dan has been a Technical Director for over 15 years at Club and National level at WBA, The FA, Brighton and Hove Albion and Newcastle United FC. He was responsible for introducing formal qualifications for Recruitment and Technical Directors whilst the Technical Director at The FA and is currently the Sporting Director at Manchester United.

Julian currently sits on the Technical Committee that represents Sporting Director members.

He has worked across international and club football for Preston North End FC, Manchester City FC and the Portuguese National Team.

In 2012 Julian joined Liverpool FC’s football operations team to support the club’s scouting, recruitment and player development strategy. 

After over a decade at the club, Julian was appointed Liverpool FC’s Sporting Director. He is now Sporting Director for the Fenway Sports Group.

Rich currently sits on the Technical Committee that represents Sporting Director members.

He is currently Sporting Director at Portsmouth FC.

Previously worked as Director of Football at Forest Green Rovers and differing levels of the English Football Pyramid, working with Tamworth, Macclesfield Town, Burnley, Wigan Athletic and Everton.

José currently sits on the Technical Committee that represents Sporting Director members.

José joined AS Roma in 2021. At Roma, he helped shape the club’s scouting methodology, and currently co-leads the scouting process.

Prior to this, he held a senior position in player recruitment at Leicester City FC for five seasons.

Before moving to the Premier League, José worked at Boavista FC in Portugal for a couple of years.

Pedro currently sits on the Technical Committee that represents Sporting Director members. 

He joined SL Benfica in 2018 where he led the Football Technical Department, Player Development and Professional Transitions.

Pedro started at Sporting CP back in 2004 as a youth coach, having progressed to their First Team’s Performance Analysis and Scouting. In 2010 he moved to UK / Manchester City where he spent 4 seasons with the First Team, and another 4 years working at the early stages of City Football Group. On that global role he led the Football Performance area i.e. Coaching Methodology & Performance Analysis, across 6 different clubs/countries.

He is now Director of Football Development at Liverpool FC.

Phil currently sits on the Technical Committee that represents Sporting Director members. 

Phil leads the elite development programmes at the Football Association. These include the FA Technical Director’s course, The UEFA Pro Licence and UEFA A Licence.

A former professional player, he has held previous Coaching and Leadership roles at West Ham Utd, Norwich City and the Professional Footballers’ Association.

Phil also has a role with UEFA as a Technical Instructor, he holds the UEFA Pro Licence along with an MSc in Research Science.

Gus currently sits on the Technical Committee that represents Sporting Director members. 

He is the National Talent ID Pathway Manager for the Football Association of Wales and was recently appointed President European Association of Scouts.

Previously Head of Recruitment at Blackburn Rovers and National Talent ID Manager for the FAW.

A graduate of MSD Sporting Directorship, UEFA Pro Licence course and the UEFA Elite Scout Programme. Currently undertaking a doctoral research study into Talent ID & Development.

Łukasz is currently a member of the Technical committee of the ASD

He currently works for the Polish FA as the coordinator of the sporting directors’ course and acts as a board advisor on sporting affairs for Polish Ekstraklasa niche club Warta Poznań.

In recent years, Łukasz has also worked as a sporting director for other Polish clubs such as Raków Częstochowa, Piast Gliwice and Podbeskidzie Bielsko-Biała, as well as in a recruitment role for Górnik Zabrze.

He holds degrees in both sports management and in finance and investment.

Ed is Director, Customer Solutions at Hudl. A familiar face to many ASD members, Ed spent over 11 years at Manchester City, holding roles including Head of Research and Innovation and Head of Performance Analysis.