Informed by technical leaders, and underpinned by academic expertise, we deliver industry-leading education that has been developed to identify and explore the role of the Sporting Director.
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Our Community
Our courses address the need to better understand the Sporting Director role and provide an educational platform for accessible, high-quality learning which is reflective of its influence and growth within the global game.
Our Values
PASSION
We capture the passion from our inspiring global football community.
CULTURE
We develop a culture of curiosity and enthusiasm amongst our learners.
PROFESSIONAL DEVELOPMENT
We support genuine career development through real-world teaching, research and professional practice.
COMMUNITY
We are building a professional community through education and network opportunities.
Holistic Programme
Our ASD and Ahead In Sport education programme delivers a series of short, interactive and innovative online courses that have been designed and developed to identify and explore the role of a Sporting Director.
This holistic programme is categorised into several levels of detail and relevance.
Are you interested to learn:
Introduction to the role of the Sporting Director
- Exclusive industry insights from Sporting Directors operating in elite-level football?
- How to develop your skills in sector analysis, managing competing priorities and self-leadership so you understand what it takes to be a sporting director in today’s game?
- How to identify the important aspects of this emerging role in the global football environment
The Importance of Recruitment
- What is the strategic positioning of recruitment across all areas of the football club?
- What are the success factors of an integrated recruitment process within a club setting?
- How does this reflect the vision of a Sporting Director?
- How can a sustainable recruitment process and culture be supported in a club setting?
Skills & Competencies
- What the perceived and actual core competencies that a Sporting Director needs to fulfil the role?
- How does the role of a Sporting Director prioritise vision, culture, philosophy and values?
- What is the balance between business and sporting knowledge?
Recruitment Delivering with impact
- How can the overall impact of a Sporting Director be assessed within a club setting?
- How can the legacy of a Sporting Director be evidenced?
Technology and the Sporting Director
- What new technologies and platforms are supporting the role of a Sporting Director?
- How does technology compliment the process of architectural innovation within a football club?
- How does technology allow the role of a Sporting Director to fulfil their vision, high performance expectations and overall values?
Professional Practice
- How reflective practice can support the those in the Sporting Director role?
- How Exploring the connectivity and growth of networks supports the role of a Sporting Director?
- How to future proof the role of a Sporting Director for all stakeholders?
Strategic Role
- How a Sporting Director prioritises their objectives?
- Process vs Performance – what is the correct balance for a Sporting Director?
- How does the role of a Sporting Director measure vision, culture, philosophy and values?
Holistic Programme
Our ASD and Ahead In Sport education programme delivers a series of short, interactive and innovative online courses that have been designed and developed to identify and explore the role of a Sporting Director.
This holistic programme is categorised into several levels of detail and relevance.
Are you interested to learn:
Introduction to the role of the Sporting Director
- Exclusive industry insights from Sporting Directors operating in elite-level football?
- How to develop your skills in sector analysis, managing competing priorities and self-leadership so you understand what it takes to be a sporting director in today’s game?
- How to identify the important aspects of this emerging role in the global football environment
The Importance of Recruitment
- What is the strategic positioning of recruitment across all areas of the football club?
- What are the success factors of an integrated recruitment process within a club setting?
- How does this reflect the vision of a Sporting Director?
- How can a sustainable recruitment process and culture be supported in a club setting?
Skills & Competencies
- What the perceived and actual core competencies that a Sporting Director needs to fulfil the role?
- How does the role of a Sporting Director prioritise vision, culture, philosophy and values?
- What is the balance between business and sporting knowledge?
Recruitment Delivering with impact
- How can the overall impact of a Sporting Director be assessed within a club setting?
- How can the legacy of a Sporting Director be evidenced?
Technology and the Sporting Director
- What new technologies and platforms are supporting the role of a Sporting Director?
- How does technology compliment the process of architectural innovation within a football club?
- How does technology allow the role of a Sporting Director to fulfil their vision, high performance expectations and overall values?
Professional Practice
- How reflective practice can support the those in the Sporting Director role?
- How Exploring the connectivity and growth of networks supports the role of a Sporting Director?
- How to future proof the role of a Sporting Director for all stakeholders?
Strategic Role
- How a Sporting Director prioritises their objectives?
- Process vs Performance – what is the correct balance for a Sporting Director?
- How does the role of a Sporting Director measure vision, culture, philosophy and values?
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