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In response to the increasing demand from those wanting to learn more about the role of the Sporting Director, better understand it’s position in the football landscape and to support future career aspirations, the Association of Sporting Directors continues to provide innovative solutions for learning. ASDonline is a is core aspects of the ASD Leadership Institute and is part of the ASDs commitment to support, connect and develop current and aspiring leaders.

With an overarching theme of ‘Understanding the Role of the Sporting Director’ ASDonline offers a range of interactive short-courses informed by leaders, underpinned by academic expertise and combined with industry insight from those at the forefront of the Sporting Director Role such as Victor Orta, Polly Bancroft, Gareth Jennings and John Murtough.

Identifying 7 key themes each module provides an opportunity for learners to assess their understanding, support their development needs and provide access to the real-life experiences of those in football leadership positions.

This programme is designed for established or aspiring football leaders, seeking to better understand the role and build their skills and capabilities.

Join us to begin your leadership journey.

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Informed by technical leaders, and underpinned by academic expertise, we deliver industry-leading education that has been developed to identify and explore the role of the Sporting Director.

Our Community

Our courses address the need to better understand the Sporting Director role and provide an educational platform for accessible, high-quality learning which is reflective of its influence and growth within the global game.

 

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Holistic Programme

Our ASD and Ahead In Sport education programme delivers a series of short, interactive and innovative online courses that have been designed and developed to identify and explore the role of a Sporting Director.

Formation-Image-scaled-aspect-ratio-875-550

This holistic programme is categorised into several levels of detail and relevance.

Are you ready to learn, join us.

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Introduction to the role of the Sporting Director

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  • Exclusive industry insights from Sporting Directors operating in elite-level football?
  • How to develop your skills in sector analysis, managing competing priorities and self-leadership so you understand what it takes to be a sporting director in today’s game?
  • How to identify the important aspects of this emerging role in the global football environment 
ii_kddnfxld2-scaled-aspect-ratio-875-550

Skills & Competencies

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  • What the perceived and actual core competencies that a Sporting Director needs to fulfil the role?
  • How does the role of a Sporting Director prioritise vision, culture, philosophy and values?
  • What is the balance between business and sporting knowledge?
ii_kddnhrdl4-1-aspect-ratio-875-550

The Importance of Recruitment

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  • What is the strategic positioning of recruitment across all areas of the football club?
  • What are the success factors of an integrated recruitment process within a club setting?
  • How does this reflect the vision of a Sporting Director?
  • How can a sustainable recruitment process and culture be supported in a club setting?
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Recruitment Delivering with impact

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  • How can the overall impact of a Sporting Director be assessed within a club setting?
  • How can the legacy of a Sporting Director be evidenced?
Keyboard-Football-Stats-Image-scaled-aspect-ratio-875-550

Technology and the Sporting Director

Keyboard-Football-Stats-Image-scaled-aspect-ratio-875-550
  • What new technologies and platforms are supporting the role of a Sporting Director?
  • How does technology compliment the process of architectural innovation within a football club?
  • How does technology allow the role of a Sporting Director to fulfil their vision, high performance expectations and overall values?
Keyboard-Football-Handshake-Image-scaled-aspect-ratio-875-550

Professional Practice

Keyboard-Football-Handshake-Image-scaled-aspect-ratio-875-550
  • How reflective practice can support the those in the Sporting Director role?
  • How Exploring the connectivity and growth of networks supports the role of a Sporting Director?
  • How to future proof the role of a Sporting Director for all stakeholders?
pexels-pixabay-46798-scaled-aspect-ratio-875-550

Strategic Role

pexels-pixabay-46798-scaled-aspect-ratio-875-550
  • How a Sporting Director prioritises their objectives?
  • Process vs Performance – what is the correct balance for a Sporting Director?
  • How does the role of a Sporting Director measure vision, culture, philosophy and values?
Formation-Image-scaled-aspect-ratio-875-550

Holistic Programme

Our ASD and Ahead In Sport education programme delivers a series of short, interactive and innovative online courses that have been designed and developed to identify and explore the role of a Sporting Director.

Formation-Image-scaled-aspect-ratio-875-550

This holistic programme is categorised into several levels of detail and relevance.

Are you ready to learn, join us.

ii_kddnshqo15-aspect-ratio-875-550

Introduction to the role of the Sporting Director

ii_kddnshqo15-aspect-ratio-875-550
  • Exclusive industry insights from Sporting Directors operating in elite-level football?
  • How to develop your skills in sector analysis, managing competing priorities and self-leadership so you understand what it takes to be a sporting director in today’s game?
  • How to identify the important aspects of this emerging role in the global football environment 
ii_kddnfxld2-scaled-aspect-ratio-875-550

Skills & Competencies

ii_kddnfxld2-scaled-aspect-ratio-875-550
  • What the perceived and actual core competencies that a Sporting Director needs to fulfil the role?
  • How does the role of a Sporting Director prioritise vision, culture, philosophy and values?
  • What is the balance between business and sporting knowledge?
ii_kddnhrdl4-1-aspect-ratio-875-550

The Importance of Recruitment

ii_kddnhrdl4-1-aspect-ratio-875-550
  • What is the strategic positioning of recruitment across all areas of the football club?
  • What are the success factors of an integrated recruitment process within a club setting?
  • How does this reflect the vision of a Sporting Director?
  • How can a sustainable recruitment process and culture be supported in a club setting?
image_6487327-aspect-ratio-875-550

Recruitment Delivering with impact

image_6487327-aspect-ratio-875-550
  • How can the overall impact of a Sporting Director be assessed within a club setting?
  • How can the legacy of a Sporting Director be evidenced?
Keyboard-Football-Stats-Image-scaled-aspect-ratio-875-550

Technology and the Sporting Director

Keyboard-Football-Stats-Image-scaled-aspect-ratio-875-550
  • What new technologies and platforms are supporting the role of a Sporting Director?
  • How does technology compliment the process of architectural innovation within a football club?
  • How does technology allow the role of a Sporting Director to fulfil their vision, high performance expectations and overall values?
Keyboard-Football-Handshake-Image-scaled-aspect-ratio-875-550

Professional Practice

Keyboard-Football-Handshake-Image-scaled-aspect-ratio-875-550
  • How reflective practice can support the those in the Sporting Director role?
  • How Exploring the connectivity and growth of networks supports the role of a Sporting Director?
  • How to future proof the role of a Sporting Director for all stakeholders?
pexels-pixabay-46798-scaled-aspect-ratio-875-550

Strategic Role

pexels-pixabay-46798-scaled-aspect-ratio-875-550
  • How a Sporting Director prioritises their objectives?
  • Process vs Performance – what is the correct balance for a Sporting Director?
  • How does the role of a Sporting Director measure vision, culture, philosophy and values?

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