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Support, Connect and Develop

Here at Association of Sporting Directors (ASD), we provide regular and high quality support, news and connections for sporting directors within professional football.

Our members create this pioneering inclusive environment for leaders to support, connect and develop. We help our members prepare for future challenges of the game, which we achieve with our commitment to being evidence-led and expertly informed in our practice.



Our Values

We are committed to helping people leave our game in a better place.



We are open, honest, ethical and fair. People trust us and we stick to our word.


Passion and drive

We continuously move forward, innovate and improve.


Future focused

We anticipate and analyse the challenges and opportunities on the horizon.


Custodian culture

We are committed to helping people leave our game in a better place.

Our Partners

We aim to build the most impactful, sought-after, and well-run support service in the world for all sporting directors

Trusted by global brands within the sport sector.

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