Our members create an inclusive community of practice which provides support, connections and development opportunities.
Our Community
The ambition of the ASD is to deliver world-class professional development and support for Sporting Directors and aspiring leaders. Equipping them with the skills, tools, knowledge, and networks necessary to lead their organisations with distinction and adapt to the evolving demands of the global sports landscape to make a positive impact. The ASD offers a pioneering inclusive environment with our Leadership Institute, which provides our members and aspiring leaders to support, connect and develop. Our ambition is to support our members for the future challenges of the game, through to developing creative thinking, promoting diversity in our networks, creating knowledge exchange opportunities for a fresh perspective and the latest insights to add clarity and diversity to decision making. Become part of a powerful global and inclusive community of directors, all from professional clubs and sporting organisations, who share their perspectives to help our members become better leaders, make more informed decisions and achieve greater results.
Challenges
Top problems
we tackle
we tackle
Creating High Performance Environments
Structures, systems, and processes to drive success
Leading Multi-Disciplinary Teams
Purpose, performance and people focused
Recruitment
Strategies and practices to find the best talent on and off the pitch
Communication
Leading with clarity and the ability to influence
Future focused
Anticipating and analysing challenges and opportunities on the horizon
Compliance
Adapting to the introduction of regulations that affect the performance environment
Community
Our members create an inclusive working community of practice and provide support, connections and development opportunities.
What We Deliver
- High quality social and networking opportunities
- Events to connect, support and develop
- Platforms to engage, share, inform and develop solutions
Professional Development
We provide evidence-informed, contemporary insights from world-leading experts to support the success of senior football executives and leaders
What We Deliver
- Professional Development programmes designed by contemporary insight from experts in the field of sporting directorship
- Outstanding networking opportunities across our global membership
- Exclusive and bespoke knowledge exchange and learning opportunities curated by world-class experts from football, research, technology, business and academia
Member support
Our core objective is to support and enable Members to be successful in the roles. The ASD network offers advice and support across a wide range of issues
What We Deliver
- Based upon individual needs, we develop tailored events and content aimed to support and develop
- We are always available to listen and help members overcome challenges in their roles
- We can signpost you to experts on specific topics
Education Support
Our academic and industry experts have a deep and rich understanding of the sector to provide inclusive, accessible and world-leading education.
What We Deliver
- We provide world-leading educational opportunities to engage, inform and inspire sporting directors
- We provide bespoke advisory and education programmes to clubs and member associations
- We offer expert advice for members on future professional development opportunities
Recruitment support
We have a partnership with a world-leading executive search agency and access to a global talent pool.
What We Deliver
- We have partnered with a world-leading executive search firm and advise organisations on the identification, assessment and contracting of Sporting Directors and Technical Staff
- We design and lead Talent Development Programmes and Capability Assessment
- We design and evaluate job descriptions and person specifications
Community
Our members create an inclusive working community of practice and provide support, connections and development opportunities.
What We Deliver
- High quality social and networking opportunities
- Events to connect, support and develop
- Platforms to engage, share, inform and develop solutions
Professional Development
We provide evidence-informed, contemporary insights from world-leading experts to support the success of senior football executives and leaders
What We Deliver
- Professional Development programmes designed by contemporary insight from experts in the field of sporting directorship
- Outstanding networking opportunities across our global membership
- Exclusive and bespoke knowledge exchange and learning opportunities curated by world-class experts from football, research, technology, business and academia
Member support
Our core objective is to support and enable Members to be successful in the roles. The ASD network offers advice and support across a wide range of issues
What We Deliver
- Based upon individual needs, we develop tailored events and content aimed to support and develop
- We are always available to listen and help members overcome challenges in their roles
- We can signpost you to experts on specific topics
Education Support
Our academic and industry experts have a deep and rich understanding of the sector to provide inclusive, accessible and world-leading education.
What We Deliver
- We provide world-leading educational opportunities to engage, inform and inspire sporting directors
- We provide bespoke advisory and education programmes to clubs and member associations
- We offer expert advice for members on future professional development opportunities
Recruitment support
We have a partnership with a world-leading executive search agency and access to a global talent pool.
What We Deliver
- We have partnered with a world-leading executive search firm and advise organisations on the identification, assessment and contracting of Sporting Directors and Technical Staff
- We design and lead Talent Development Programmes and Capability Assessment
- We design and evaluate job descriptions and person specifications
Latest News
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