Creating and Keeping a Culture: Lighting Up the ‘Dark Side’

By Dr Andrew Cruickshank As with any new-ish profession, it seems fair to say that football is still findings its feet when it comes to Sporting Directors.  There have, of course, been lots of early successes – successes which have shown the clear value of the role.  On the flip side, there have also been many cases of ‘oh **** – let’s try that again!’ As … Continue reading Creating and Keeping a Culture: Lighting Up the ‘Dark Side’

The role of networks in delivering a competitive edge

By Dr Dan Parnell A large part of the business of football is to identify talent and make efficient decisions about player and staff acquisition. The network that a Sporting Director operates plays a vital role in the process of identifying both playing and non-playing talent, such as heads of department and the first team manager. This article introduces three concepts for analysing networks and … Continue reading The role of networks in delivering a competitive edge

Success in the transfer market

By Ian McHale and Kris Nikolov Defining success in football The concept of success in football might, at first, seem like a simple idea: winning is success, losing is failure. But not every team can win: every year there is only one ‘winner’ in each league, a couple of cup winners, and two European competition winners. That leaves an awful lot of failing clubs in … Continue reading Success in the transfer market

The FA Level 5 Technical Directors visit the RAF Brize Norton

The FA Level 5 for Technical Directors was born out of the increasing volume of clubs looking to develop a long term coherent strategy for the benefit of their football club. The FA Level 5 for Technical Directors course looks to challenge and support those individuals who are currently in the role as a Technical/ Sporting director or have been succession planed by clubs. The … Continue reading The FA Level 5 Technical Directors visit the RAF Brize Norton

What happens when two sports legends get together?

By Alistair Milner Last week I was in the company of an audience of elite football leaders and two sporting greats who were sharing inspiring insights about their careers. From my professional perspective, in the world of high performance talent, it was fascinating to hear how different sports can learn from each other and how defeat and under-performance can spur sportsmen and women on to “strip … Continue reading What happens when two sports legends get together?

Role ambiguity in the Sporting Director position in football

By Dr Dan Parnell Over the past two decades, football has developed into a hyper-commodified multimillion-pound industry involving a range of stakeholders from investors, global media, sponsorships and supporters. One strategy aimed at creating more sustainable football operations, embraced in European football but received more reluctantly in English football, is the recruitment of a Sporting Director. Despite more and more clubs adopting this strategy, the … Continue reading Role ambiguity in the Sporting Director position in football