Membership

Supporting members working in, or progressing towards, senior technical leadership roles in football.

Roles commonly held by members

Sporting director
Director of Football
Technical Director
Academy Director
Head of Recruitment
Chief Scout
Loan Manager
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Eligibility applies to individuals with experience in senior technical roles at professional clubs. Membership approval is required.

Why join?

Membership provides a trusted environment where leaders can access insight, build meaningful connections and continue their professional development alongside peers who understand the realities of the role.

Support

Membership offers guidance, recognition and access to expert insight to help leaders navigate the demands of modern football leadership with confidence.

Connect

Membership connects individuals to a global network of Sporting Directors and senior technical leaders, enabling open knowledge exchange, collaboration and shared learning.

Develop

Membership supports continuous development through structured learning, education and leadership pathways.

Member benefits

Connect

Global network

Access to global Sporting Directors and technical leaders
Connect, share and learn from peers across the game
Trusted environment for open discussion
Learn

Online learning

ASDonline education modules covering leadership in the game
ASDX Knowledge Exchange webinars led by football leaders
Progression to the Alt Sporting Director MBA
Exchange

Exclusive events

Access exclusive events, workshops and roundtables
Opportunity to attend the ASD Annual Conference
Engagement in live discussions on contemporary topics
Advance

Career support

Professional recognition associated with ASD
Guidance around senior technical appointments
Exposure to opportunities across clubs and organisations

Endorsed by industry leaders

"The ASD provides an invaluable support network for a wide range of professionals in the football industry. It is excellent to be able to learn and discuss key developments in our respective roles with colleagues from a wide spectrum of clubs and other football organisations."
Huw Jennings
Head of Football Development
Fulham FC
"What stands out most is the genuinely supportive and welcoming nature of the association. Whether discussing strategic challenges, sharing best practice or seeking guidance on key developments within the game, there is always a willingness from members to help and support one another. The warmth, accessibility and expertise throughout the network make ASD a highly valuable resource for anyone working in a sporting leadership role."
Polly Bancroft
CEO
Grimsby Town FC
"The ASD creates real value by bringing people together and creating the right environment for reflection and fresh thinking. Connecting, listening, and learning from peers always bring new perspectives, and those conversations often lead to the most meaningful insights. The power of the ASD is in its connectivity and community."
Luiz Muzzi
Principal
Twenty-One, LLC

Join us

Join a global community of Sporting Directors and senior technical leaders committed to learning, connection and professional development across the game.
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