ASDX Knowledge Exchange - Association of Sporting Directors

Exclusive Insights for Future Football Leaders

Launched in 2024, this dynamic knowledge exchange programme welcomes both aspiring and experienced football professionals, as well those at the start of their football industry journey seeking to engage with industry leaders. Join us in 2026 and take your learning and network to a new level through four high-impact, thought-leading, expertly-curated webinar sessions, participants will gain the insights, skills, and network essential for success in today’s evolving football landscape. Join a community of ambitious leaders and innovators from across the industry, where you’ll access unparalleled knowledge and build connections to advance your career in football leadership.

Dive into a series of thought-provoking discussions and insightful interviews with top industry experts, all designed to sharpen your leadership skills, enhance strategic decision-making, and strengthen stakeholder engagement. Our ASDX Knowledge Exchange programme will now be delivered as four high-impact, thought-leading webinars annually.

Whether you’re an aspiring Sporting Director, a Club Executive, a university student, or simply looking to elevate your impact in football, the ASDX Knowledge Exchange series offers a unique chance to connect, collaborate, and cultivate the leadership potential that will give you the insights to set you apart in this competitive field. ASDX Knowledge Exchange is led by Gus Williams (FA Wales) and supported by Dr Alex Bond and Professor Barry Drust.

Join us to build the expertise and network that will drive your career forward in the world of football.

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