Supporting, connecting and developing global football leaders
The Association of Sporting Directors exists to support football leaders in overcoming their most significant challenges. We are the only global membership body dedicated to Sporting Directors and Technical Leaders, committed to strengthening leadership across the game.
Our values and commitment to the game and its leaders
The Association of Sporting Directors is built on clear principles that shape how we lead, support and serve the global football community. Our values guide every decision we make and reflect the responsibility Sporting Directors carry within the modern game.
Integrity
We are open, honest, ethical and fair. People trust us and we stick to our word.
Passion & Drive
We continuously move forward, innovate and improve.
Future Focused
We anticipate and analyse the challenges and opportunities on the horizon.
Custodian Culture
We are committed to helping people leave our game in a better place.
Meet the Team
Discover who's on our board of directors and management and technical committees.