{"id":1718,"date":"2022-10-31T14:45:46","date_gmt":"2022-10-31T14:45:46","guid":{"rendered":"https:\/\/associationofsportingdirectors.com?p=1718"},"modified":"2022-10-31T15:55:06","modified_gmt":"2022-10-31T15:55:06","slug":"1718-2","status":"publish","type":"post","link":"https:\/\/associationofsportingdirectors.com\/1718-2\/","title":{"rendered":"Doing things different within professional football: how can the R&D ecosystem allow teams and organisations to continually evolve?"},"content":{"rendered":"
Doing things different within professional football: how can the R&D ecosystem allow teams and organisations to continually evolve? <\/strong><\/p>\n
Liam Anderson, Barry Drust & Daniel Parnell<\/strong><\/p>\n
What is it?<\/strong><\/p>\n
Research and development (R&D) can be defined as the generation and translation of new knowledge that involves work directed towards the innovation, implementation, and improvement of processes or strategy. In professional football, R&D happens more than we all think and plays a key role in day-to-day situations. To give an example in football terms, it can occur before and within most football matches. Backroom staff and players identify a problem that the oppositions tactical strategy will have on them. Information is generated and analysed on the opposition\u2019s tactical strategy before the team\u2019s strategy to overcome it is planned and introduced. Backroom staff and players will then analyse and evaluate the intervention before finishing by reporting and reviewing it to see if the strategy or process is something that they will adopt or reject for future use. Although this research process that is not typically documented (or at least disclosed to others) in football, it is likely occurring in many more day-to-day decisions across the entire football club.<\/p>\n