Traits Insights and the Association of Sporting Directors Partner to Empower Leaders in Football Through Enhanced Use of Football Intelligence
Traits Insights, a leading talent analytics platform and the Association of Sporting Directors (ASD) are pleased to announce a strategic partnership. This collaboration will enhance how football leaders harness the power of analytics toward more impactful data-informed talent identification and development processes.
Traits Insights specialises in transforming complex performance data into clear, actionable insights. It ensures that Sporting Directors and club leaders can leverage analytics not just within analysis teams, but across the entire football department—from scouting and recruitment to coaching and player development. The platform empowers decision-makers to take agency over football intelligence, enabling processes that help embed analytics as a key factor to long-term success.
“We are tasked with supporting, connecting and developing our members and our partnership with the team at Trait Insights reflects our commitment to providing leading global Sporting Directors with cutting-edge technological insights and platforms to enhance decision-making and leadership. Together, we will aim to equip Sporting Directors and senior football leaders with powerful data-analytics to enhance their talent identification and development work.” Dr. Daniel Parnell – CEO of the ASD
“With Traits, we’re seeing data go beyond analysis teams toward frequent use by key decision-makers. It’s a tool that Sporting Directors can use to bridge the gap between the data that exists at the start and end of their processes, to support the day-to-day conversations that go on within a club to impact decision making. Working with Traits has been a significant step toward ensuring that clubs and national teams alike are making informed recruitment decisions and having coaching discussions that effectively leverage objective data,” added Ged Roddy MBE, High Performance Expert at FIFA and ASD member.
Dan Pelchen, Founder & CEO of Traits Insights, expressed excitement about the partnership: “Our mission at Traits is to make football data accessible and actionable for the football experts of the industry including Sporting Directors and club leaders. Traits helps bring clarity to football’s complex data landscape, ensuring that data is no longer just a tool for analysts and data scientists, but a key part of everyday decision-making and processes at the leadership level. We are thrilled to partner with the ASD to join Sporting Directors in harnessing their clubs football intelligence and the impact actionable analytics can have on the broader club ecosystem.”
The partnership is designed to support ASD members in maximising the value of data beyond tactical and recruitment analysis, empowering Sporting Directors to drive long-term strategies and informed decision-making processes that resonate throughout their clubs.
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