Creating and Keeping a Culture: Lighting Up the ‘Dark Side’

By Dr Andrew Cruickshank As with any new-ish profession, it seems fair to say that football is still findings its feet when it comes to Sporting Directors.  There have, of course, been lots of early successes – successes which have shown the clear value of the role.  On the flip side, there have also been many cases of ‘oh **** – let’s try that again!’ As … Continue reading Creating and Keeping a Culture: Lighting Up the ‘Dark Side’