Creating and Keeping a Culture: Lighting Up the ‘Dark Side’

By Dr Andrew Cruickshank As with any new-ish profession, it seems fair to say that football is still findings its feet when it comes to Sporting Directors.  There have, of course, been lots of early successes – successes which have shown the clear value of the role.  On the flip side, there have also been many cases of ‘oh **** – let’s try that again!’ As … Continue reading Creating and Keeping a Culture: Lighting Up the ‘Dark Side’

The FA Level 5 Technical Directors visit the RAF Brize Norton

The FA Level 5 for Technical Directors was born out of the increasing volume of clubs looking to develop a long term coherent strategy for the benefit of their football club. The FA Level 5 for Technical Directors course looks to challenge and support those individuals who are currently in the role as a Technical/ Sporting director or have been succession planed by clubs. The … Continue reading The FA Level 5 Technical Directors visit the RAF Brize Norton

What happens when two sports legends get together?

By Alistair Milner Last week I was in the company of an audience of elite football leaders and two sporting greats who were sharing inspiring insights about their careers. From my professional perspective, in the world of high performance talent, it was fascinating to hear how different sports can learn from each other and how defeat and under-performance can spur sportsmen and women on to “strip … Continue reading What happens when two sports legends get together?

Role ambiguity in the Sporting Director position in football

By Dr Dan Parnell Over the past two decades, football has developed into a hyper-commodified multimillion-pound industry involving a range of stakeholders from investors, global media, sponsorships and supporters. One strategy aimed at creating more sustainable football operations, embraced in European football but received more reluctantly in English football, is the recruitment of a Sporting Director. Despite more and more clubs adopting this strategy, the … Continue reading Role ambiguity in the Sporting Director position in football

A winning mentality

The Association of Sporting Directors in association with PLAYERWORKS CSM hosted leaders from the football industry at the CSM offices in London to discuss A Winning Mentality. The event include leading insight from IAAF President Lord Seb Coe and former All Blacks captain Sean Fitpatrick. Read the analysis from board member Alistair Milner here, below offers some highlights. Continue reading A winning mentality