Duncan French, VP of Performance for the UFC joins Association of Sporting Directors members to discuss their return to play

Duncan French is the VP of Performance for the UFC and has strategic responsibility for the Performance Institutes in Las Vegas and Shanghai. The UFC have 600 rostered fighters from across the world and the Performance Institutes provide support across all aspects of preparation, competition and recovery.  UFC were the first professional sport to return to competition during the pandemic with three fight events hosted … Continue reading Duncan French, VP of Performance for the UFC joins Association of Sporting Directors members to discuss their return to play

Dan Ashworth spoke with members of the Association of Sporting Directors providing an insight into his role as Technical Director of Brighton Hove Albion F.C. 

Dan Ashworth spoke with members of the Association of Sporting Directors providing an insight into his role as Technical Director of Brighton Hove Albion F.C.  The conversation covered 4 key areas: The first 15 months in the job at BHAFC Player welfare Recruitment and Brexit Adapting to change   Dan provided a reflection on his first 15 months at the club, highlighting the long-term nature of … Continue reading Dan Ashworth spoke with members of the Association of Sporting Directors providing an insight into his role as Technical Director of Brighton Hove Albion F.C. 

What happens when two sports legends get together?

By Alistair Milner Last week I was in the company of an audience of elite football leaders and two sporting greats who were sharing inspiring insights about their careers. From my professional perspective, in the world of high performance talent, it was fascinating to hear how different sports can learn from each other and how defeat and under-performance can spur sportsmen and women on to “strip … Continue reading What happens when two sports legends get together?