Executive Membership
Here you will find information on the ASD Executive Club Membership and ASD Executive Membership
ASD Executive Club Membership
Access to up to 15 members of staff to ASD executive membership
- Dedicated Club Network Manager to coordinate access for club staff to ASD assets.
- Build your own community of practice and learning around our leadership development programme
- Club visit to identify macro and micro leadership and workforce challenges.
- Quarterly curated communication surrounding key macro challenges for club members tailored to your club.
- 4 exclusive online webinar events per year – ASDX Knowledge Exchange Programme & Discounted rates for our Annual Conference & discretionary
events as they emerge – 20% - Full lifetime access to all courses within our ASDonline education offer
- Professional recognition (i.e. for VISA applications) & Career Advisory (Elevate Talent) and Education guidance
- Discounted rates for our Alternative Sporting Director MBA programme -15%
- Access to our back catalogue of content from football leaders on a vast breadth of leadership topics
- Monthly curated emails helping you maximise your ASD leadership journey
- Access to deliver upon our global ASD podcast
Why join the ASD?
Learning benefits: Build your leadership skills; Enhance your network; Increase your employability; Lifetime access to course materials; Direct access to world-class professors and professionals; Interactive learning opportunities; Global network of members; Access to our back catalogue of executive insights and recordings.
Cost:
Club level ASD Executive membership is £3000 (+VAT). Subscription costs are per calendar year. Access for up to 15 members of staff.
Deadline:
The deadline to maximise the impact of your subscription is the 12th December 2025.
To apply:
Email Dr Daniel Parnell to express your interest and we will arrange an onboarding meeting with you [email protected]

ASD Executive Membership – for individuals
- 4 exclusive online webinar events per year – ASDX Knowledge Exchange programme
- Discounted rates for our Annual Conference & discretionary
events as they emerge – 20% - Full lifetime access to all courses within our ASDonline education offer
- Professional recognition (i.e. for VISA applications)
- Career Advisory (Elevate Talent) and Education guidance
- Discounted rates for our Alternative Sporting Director MBA programme -15%
- Access to our back catalogue of content with a tremendous depth of insight from football leaders on a vast breadth of leadership topics
- Monthly curated emails helping you maximise your ASD leadership journey
- Access to deliver upon our global ASD podcast
Why join the ASD?
Learning benefits: Build your leadership skills; Enhance your network; Increase your employability; Lifetime access to course materials; Direct access to world-class professors and professionals; Interactive learning opportunities; Global network of members; Access to our back catalogue of executive insights and recordings.
Cost:
Individual ASD Executive membership is £250 (+VAT). Subscription costs are per calendar year.]
Deadline:
The deadline to maximise the impact of your subscription is the 12th December 2025.
To apply:
Please follow this link to join our global network and growing membership: join our Executive Membership
Read our 2026 brochure here: ASD 2026

Join our ASD community
Our membership offer, is in line with our core objectives and management model, as such there is no charge for membership for the 2020/2021 season.
Membership Enquiry