Dr Dan Parnell

Dan is the Chief Executive Officer of the Association of Sporting Directors.

He is a Senior Lecturer in Sport Business at the Centre of Sport Business within the University of Liverpool Management School. He is collegiate scholar with a reputation for current, policy-relevant, empirically-rich research in areas that closely connect with sport business management and policy, who engages closely with the sport industry. He has written extensively for academic, industry and media publications.

Further to this, Dan is regularly involved in the delivery of senior executive mentorship and education, alongside facilitating positive organisational change, performance management and recruitment in elite level football.

Dan is a founder member of The Football Collective, a global platform for football researchers, is a member of the Advisory Board for the Sports Think Tank and Trustee of Shaftesbury Youth Club. Connect with Dan and find him on Twitter @parnell_daniel.