Creating and Keeping a Culture: Lighting Up the ‘Dark Side’

By Dr Andrew Cruickshank As with any new-ish profession, it seems fair to say that football is still findings its feet when it comes to Sporting Directors.  There have, of course, been lots of early successes – successes which have shown the clear value of the role.  On the flip side, there have also been many cases of ‘oh **** – let’s try that again!’ As … Continue reading Creating and Keeping a Culture: Lighting Up the ‘Dark Side’

Success in the transfer market

By Ian McHale and Kris Nikolov Defining success in football The concept of success in football might, at first, seem like a simple idea: winning is success, losing is failure. But not every team can win: every year there is only one ‘winner’ in each league, a couple of cup winners, and two European competition winners. That leaves an awful lot of failing clubs in … Continue reading Success in the transfer market

Role ambiguity in the Sporting Director position in football

By Dr Dan Parnell Over the past two decades, football has developed into a hyper-commodified multimillion-pound industry involving a range of stakeholders from investors, global media, sponsorships and supporters. One strategy aimed at creating more sustainable football operations, embraced in European football but received more reluctantly in English football, is the recruitment of a Sporting Director. Despite more and more clubs adopting this strategy, the … Continue reading Role ambiguity in the Sporting Director position in football

Analytics in Football – the past, the present and the future

By Professor Ian McHale It is nearly 20 years since the Oakland Athletics employed Paul dePodesta, and Billy Beane started to use analytics to gain an edge in Major League Baseball. Outside of sport, we have since entered the era of big data, and mega-corporations like Google, Amazon, and Facebook boast about using analytics in all aspects of their businesses. Elsewhere in sport, the success … Continue reading Analytics in Football – the past, the present and the future