Football leadership through the crisis: Paul McGee

Paul McGee gave a presentation to members of the Association of Sporting Directors based on a recent article he wrote titled ‘How to Cope in a Crisis or What to do When the Unexpected happens’. The focus of the talk was on how we can help ourselves and others cope from a psychological perspective to deal with the current crisis. There were four key points. … Continue reading Football leadership through the crisis: Paul McGee

Football leadership through the crisis: Professor Barry Drust

The University of Birmingham Industrial Professorial Fellow Professor Barry Drust joined ASD members to discuss strategies for reflection, leadership and performance management during the coronavirus lockdown. Barry has published widely, in excess of 130 articles and consulted with, researched with and supported many clubs since the completion of his PhD and joining Middlesbrough Football Club in 1997. He is also committed to developing people in … Continue reading Football leadership through the crisis: Professor Barry Drust

Creating and Keeping a Culture: Lighting Up the ‘Dark Side’

By Dr Andrew Cruickshank As with any new-ish profession, it seems fair to say that football is still findings its feet when it comes to Sporting Directors.  There have, of course, been lots of early successes – successes which have shown the clear value of the role.  On the flip side, there have also been many cases of ‘oh **** – let’s try that again!’ As … Continue reading Creating and Keeping a Culture: Lighting Up the ‘Dark Side’

What happens when two sports legends get together?

By Alistair Milner Last week I was in the company of an audience of elite football leaders and two sporting greats who were sharing inspiring insights about their careers. From my professional perspective, in the world of high performance talent, it was fascinating to hear how different sports can learn from each other and how defeat and under-performance can spur sportsmen and women on to “strip … Continue reading What happens when two sports legends get together?

Role ambiguity in the Sporting Director position in football

By Dr Dan Parnell Over the past two decades, football has developed into a hyper-commodified multimillion-pound industry involving a range of stakeholders from investors, global media, sponsorships and supporters. One strategy aimed at creating more sustainable football operations, embraced in European football but received more reluctantly in English football, is the recruitment of a Sporting Director. Despite more and more clubs adopting this strategy, the … Continue reading Role ambiguity in the Sporting Director position in football

A winning mentality

The Association of Sporting Directors in association with PLAYERWORKS CSM hosted leaders from the football industry at the CSM offices in London to discuss A Winning Mentality. The event include leading insight from IAAF President Lord Seb Coe and former All Blacks captain Sean Fitpatrick. Read the analysis from board member Alistair Milner here, below offers some highlights. Continue reading A winning mentality